Since 1978

Rustic Pools, Inc., has been a trusted name in the Sacramento area since 1978. Founded by Kenneth "Micky" Coughlin, the company started with Micky’s dream of creating quality in-ground vinyl swimming pools that were both affordable and easy to maintain. Micky’s journey began in 1973 when he dedicated himself to pool service, laying the foundation for the innovative and customer-focused business Rustic Pools would become.

In its early days, Rustic Pools specialized in building in-ground vinyl liner pools, quickly gaining a reputation for craftsmanship and reliability. Over the years, the company adapted to meet the evolving needs of its clients, transitioning its focus from pool construction to expert repair and remodeling services for in-ground vinyl pools. This evolution allowed Rustic Pools to continue delivering exceptional service while helping customers maintain and enhance their existing pools.

Today, the legacy of Rustic Pools lives on through Micky’s son, Steven Coughlin. With a passion for the family business and a commitment to maintaining the high standards set by his father, Steven has fine-tuned the company’s operations to meet modern demands. From addressing common pool issues to undertaking complex renovations, Rustic Pools remains a leader in the industry, offering solutions that prioritize quality and customer satisfaction.